Since I came back from our Asia trip in early March, I have been micro-focused with just one project; the Debut of little h jewelry collection at JCK Las Vegas at Mandalay Bay Resort Convention Center.
little h was accepted into the juried Design Center at JCK earlier in the year so my assistant and I have been burning the candle at both ends building the inventory.
Leading up to the show, there were so many small components that needed to be built, ordered, made and researched. It felt like working on a million-piece jigsaw puzzle. Every day I tackled few pieces of my long task list and the end result was more than fulfilling. The long late nights I spent in my office and long meetings I held with trade show expert, John, were all well worth it. I had the most intense learning experience in my jewelry career leading up to the show and the four days at the event.
Jeremy and I packed our lighting equipment and displays, rented a van and drove to Vegas not knowing what to expect. I’ve done few craft shows with my felted art pieces but not a fine jewelry trade show in this professional level. John was a great help. He knew all the supplies I needed to bring for the show.
When I first saw the two empty show cases in the booth I slightly panicked with the size of the showcase being larger than I anticipated. I wanted the showcase to look clean and not cluttered but I didn’t bring enough earrings and ring displays to fill up the space. John and I came up with unique ideas to utilize business cards and extra fabric from the busts and made our own new display.
We had a fantastic show. Pearl Geode and Finestrino Collection were well received. Buyers tore off our ad from the CPAA supplement page and searched for our booth to see them. It warmed my heart when I saw the excited look on their eyes as I explained the concept behind it. I had few pieces at the Press lounge show case and at the CPAA booth and both buyers and exhibitors came to check out the sliced pearls after seeing the display.
There were few lectures and events that were happening at the show. One of the events was an interview with Patricia Field, an Emmy award winner costume designer known for her wardrobes in Sex and the City. She styled five models with jewelry from the JCK booths and my seed pearl earrings were selected for the modern bride look. She was also excited with the earrings and referred to it as “Pièce De Résistance”.